Objective: Maximize attendance and fan engagement, generate content opportunities to amplify the visibility of the event and connect brands with new audiences.
Value proposition: Creative idea of the tournament and integral management of the event's production. Implementation of sponsor activations.
Activation:
<ul>
<li>Creative concept of the CAGE and the “Neo-Retro City”.</li>
<li>Integral production of the event in three venues (Bologna, Athens and Barcelona).</li>
<li>3x3 basketball competition.</li>
<li>VIP experience.</li>
<li>Activation of partners such as BKT, Adidas Basketball, Motorola, Turkish Airlines and Panini.</li>
</ul>

HOOP DISTRICT

HOOP DISTRICT edoardo_cuoghi_photographer-DSC09832

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https://www.casportsmkt.com/project/hoop-district-2

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EAUROLEAGUE X HOOP DISTRICT