America’s Cup 37th

Objective:

• Design and execute the commercial strategy of the event.
• Support sponsoring brands in the activation of this prestigious but peculiar sporting event.”

Official Sponsorship Agency of the 37th America's Cup sailing event.

Marketing of the sponsorship packages of the event. Management of the agreement and negotiation of conditions.

Activation and management of sponsorships_

• Ideation, creation and execution of marketing, communication, HR and direct sales campaigns.
• Focus on stakeholders: general public, B2B clients, employees, top management, distributors and suppliers.