Coca-Cola x AC37

Objective: Capitalize on the magnitude of the event and the areas of affluence to generate consumption, brand presence and engagement with the general public.

Design and management of activations, dynamizations, stands and points of sale in the Race Village and Fan Zones.

Management and negotiation of agreements with the best partners to execute media campaigns, VIP guests, etc.

Creation and execution of interactive and immersive experiences for visitors, and exclusive VIP programs for guests.