HYUNDAI x Running

Objective: Make Hyundai the leading running brand in Spain.

Maximization of visibility and reinforcement of brand positioning in the main marathons in Spain.

Negotiation and activation of brand ambassadors Ruth Beitia and Eric Domingo. Activation of +40 races throughout the country.

Accompany runners through the HUB with the creation of ad hoc content, bib raffles and exclusive experiences.