HYUNDAI x MULTISPORT

Objective: Design and execute activation strategy for paddle tennis, running and swimming in Spain involving the brand's dealers.

Running:

Maximizing visibility in major marathons in Spain through image rights, storytelling, a year-round training program and exclusive experiences.

Paddle tennis:

Creation of the Hyundai paddle circuit in Barcelona, Madrid and Valencia.

Search and involvement of strategic partners for each project.

Swimming:

Activation of its sponsorship with Mireia Belmonte through the creation of a new competition and training program: Open Promesas Mireia Belmonte by Hyundai.